The Search is on for
Boardwalk Cosmopolitan Woman 2010
Amidst the hustle and bustle of the Ortigas business district are women who stand out and excel in their chosen fields. Boardwalk Business Ventures, Inc. believes that it is time to commend these women whose grace and beauty surpass the pressures of the workplace. July 15, 2010 marked the launch of Boardwalk’s Search for the Cosmopolitan Woman — online applications of Ortigas’ professional women poured in, all vying for the title of the first-ever Boardwalk Cosmopolitan Woman.
Last September 4, 2010, Boardwalk presented its 20 candidates in a fashion show showcasing Boardwalk’s Casual to Corporate Chic collection— more than 40 ensembles that define the beauty, style, and confidence of today’s working women. But it was more that just a fashion show. Also present were Top Designer Mr. Avel Bacudio, Former Miss Tourism Queen International and Boardwalk Endorser Ms. Justine Gabionza, and Pageant Trainer to National and International Beauty Queens Mr. Rodgil Flores who assessed the aspirants’ performance and shared their expertise, much like American Idol judges.
True to Boardwalk’s vision of the Filipino’s involvement through their year-long “Angat ka sa Boardwalk” campaign, the naming of winners would not only depend on the three experts. Starting September 13, 2010, the public can vote for their favorites via the Boardwalk Corporate Domination website ( http://crm.boardwalk.com.ph). The website would be a venue for the public to get to know the candidates better— admire them not only for their beauty but for their successes, beliefs, and their aspiration to be more. The judges’ evaluation will make up 50% of the total in determining the Top 10 Finalists and the other 50% will be from the results of the online votes. Watch out for the Top 10 Finalists to be revealed at the end of next month. – S.S.